GIDE

Dundee - Scotland. Leeds - England. Ljubljana - Slovenia. Lugano - Switzerland. Magdeburg - Germany. Mechelen - Belgium. Milano - Italy.

7 European Design Schools. 1 common theme. 1 competition.

Theme: Exhibit. How would you describe this term?
Creating a group of students - 3 Dutch and 2 Scottish - the answer to this question was very varied! Talking extensively about different elements of exhibition design such as interaction and location, we wanted to make sure that we discussed as much as we could at this stage to feel more confident about tackling the brief we had been set.
After our group brainstorming session we all decided we like the idea of a Pop Up Exhibition on, allowing as many people as possible the chance to see the exhibition. Most people when they hear Pop up would typically think of a book from childhood where the story came alive when the scene spread across your lap...a similar experience we wanted to create with our exhibition. Playing on the word 'POP UP' we began sketching ideas with the underlying concept and tried different ideas from the very obvious right to abstract.

With a very 'childlike' reference to pop up we thought that we would quite like to 'exhibit' a child's clothing range called Oilily. A very famous child's clothing brand over here in Belgium and the Nederlands we thought that the brand fitted well with our concept of playful and childish pop up. Type Oilily into Google images and the pictures that you are presented with are bright, bold patterns that are very recognisable! (Now that I am aware of Oilily I see the patterns everywhere in the streets of Belgium and can instantly recognise it.)

Presenting a mood board a few weeks into the project we were able to highlight our inspiration for our concept. Creating an unconventional mood board using our theme of pop up, we talked about our ideas using the elements of a pop up book. The mood board was created with interaction in mind and we wanted to introduce this playfulness into our presentation to heighten the understanding of our theme. Research images were on a pull out slide and to see all of these you had to slide and also flip the card over. Obviously with the Dutch and English languages we decided to add very little text and let the pictures do the talking.

The final mood board.

The Accent of Fashion

Stephen Jones

Before his exhibition I did not know this name. Sounds pretty common, right? Wrong. There is nothing common about this man at all. Creating designs that have sent the fashion world into a flurry, Jones creates beautiful and outrageous hats that are designed specifically to portray a message. Whether this message be about a specific theme he has selected for a collection or the personality of a client, each hat is unique and extreme.
Creating hats for the likes of Kylie Minogue, Dita Von Teese, John Galliano, Christian Dior... he listens to exactly what the client wants and recreates an inspirational design. Each hat is a stimuli and is designed to provoke a response from the viewer but just like a piece of text, each will produce a different reaction for the individual. Some view the radical hats for their form, some for the colours and others for inspiration themselves but however you regard the hats I am sure you would agree also that the way in which he partners together all the elements only adds to the overall performance of what he is trying to achieve.

Drama.

Everything about the exhibition oozed drama, from the hats themselves right down to the set they had been placed in. Right on par with the colourful man himself, the exhibition screamed for attention. Undertaking a project last year about exhibition design, it was interesting as I was wandering through Jones' work that I found myself ticking things off in my head on the imaginary checklist I had also tried to comply to when creating my own exhibition; presenting the work so as to capture the viewer right from the start, check! Creating an atmosphere similar to the work itself being exhibited, check! Clearing conveying the theme the designer desires, check! For me, everything about the exhibition worked!
The over sized boxes tied in nicely with the hats and the way in which they are given to a customer similar to the way in which they were being presented to us here. Emphasizing the extreme proportions in which Jone's uses when creating his hats, the boxes lay strewn on the floor amongst some over-sized hats. There were four of these hats each representing a different chapter in Stephen Jones' life; Adventure, Science, Rococo and Glamour. Cleverly using these large hats to divide his design journey it was nice to see what had been created in each 'era' in what was for me a witty way to present things in a understandable way.
The overhead lighting that was used was an intelligent choice. Creating shadows and adding to the overall drama, the exhibits stand proudly from the lilac hat boxes. The light shines through the hats and generates delicate silhouettes onto the walls and ground. I enjoyed the way in which different forms were created with the effect of the lighting but a friend of mine criticised the lighting because they could not see all the detail. I think this only added to the exhibition as it required you to move closer to the work to see the detailing that may have otherwise been overlooked. Creating this element of interaction, you began to get a feel for Jones' designs and I found myself scrutinising the designs up close, noticing components I may have never have spotted had the lighting been different.

Overall, for me, I felt that the exhibition complimented Stephen Jones' work and the dominating and dramatic context in which the hats had been placed in created an exciting setting. Watching people wander around the exhibition, I was intrigued to see how they interacted with the exhibits and how each was responding differently to what was in front of them. I am sure that if Jones could see what I could he would be very pleased. Struggling throughout his designing life to create an impact, he has finally reached the point he had dreamed of. Still continuing to become more popular it makes you wonder when he will stop becoming more and more dominating...one thing that remains to be asked though, utter genius or completely insane?